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By admin, August 11, 2008 10:14 pm

Search Term: Search terms are the phrases that search engine users type in to search engines when performing a search. Search terms are sometimes referred to as “search phrases” and are made up of one or more keywords. Using relevant modifiers such as brand names (Sony) place names (Chicago) and common adjectives (cheap, free) along with your search terms will help improve your search engine positioning.

Count: This is the number of searches over the past 2 months from keyword tracking services and data from the Dogpile and Metacrawler search engines. The estimated search counts for all other search engines are based on their relative share of the search market.

Relevance: This is a percentage value from 0-100, representing how likely a search term is to reach your target audience. Use your best judgment, and input a value from 0-100. 0% means that the search term is completely irrelevant, 100% means that everyone using that search term is looking for what your site offers. A helpful question to ask is “how many people using this search term would find my site relevant?

For example, if you provide auto repair services, “auto repair” may not be 100% relevant. Some people using that search term will be looking for “do it yourself” information; some will be looking for what you offer, etc. If your site also offers resources for the “do it yourselfer”, such as a directory of helpful web sites, this increases your site’s relevance.

If your web site serves a local market only, don’t try to take this into account when assessing relevance. If your site is 50% relevant for “auto repair” then put 50% down, even if you only service vehicles in Chicago. You will be able to target your local market by adding the appropriate modifiers to your pages.

Weighted: The weighted count is simply the original count, multiplied by the percentage value you have entered in the Relevance column. If 100 people a day are using the listed search term, but it is only 50% relevant, this column will show a calculated value of 50.

G/Day: This figure represents the estimated daily number of targeted searches on the Google search engine, based on the % relevance you have input.

M/Day: This figure represents the estimated daily number of targeted searches on the MSN search engine, based on the % relevance you have input.

Y/Day: This figure represents the estimated daily number of targeted searches on the Yahoo search engine, based on the % relevance you have input.

Note: Since Google, MSN and Yahoo do not make precise figures available, this estimate is based on a comparison of their individual market share vs. those search engines which make their search counts available to us.

Traffic Calculator

G1, G5 and G10: These are the estimated average click-through per month for a site placed in the #1, #5 and #10 positions on the Google search engine. This represents click-through from Google search only. Google’s search partners (AOL, Netscape, etc.) will typicall add less than 10% to this total.

M1, M5 and M10: These are the estimated average click-through per month for a site placed in the #1, #5 and #10 positions on the Yahoo search engine. This represents click-throughs from Yahoo.

Jason T Chandler – SEO Expert
Web Marketing and Design by JASE
412 Olive Avenue Huntington Beach, CA 92648
http://www.jasontchandler.com/

Auto Electrical Repair Huntington Beach – Fountain Valley